Starting from zero with the idea of building a great company is actually a BHAG in and of itself. Defining a BHAG is key to growing a company and guiding it through the treasure map of innovation.
Because, in the end, the purpose of a BHAG is to make your organization better. I think the whole entrepreneurial mindset is infused with a BHAG perspective.
Key attributes of a good Big Hairy Audacious Goal are: A car in every garage BHAG American business history is filled with similar BHAGs, and they have driven some of the most successful companies in their growth from startups to global powers.
They didn't find a solution and then decide to stick with it. It provides an organizing construct for their lives. If you think back to the moon mission, NASA had to really operate at a superb level to achieve that.
I wanted to write an op-ed in the Dallas Morning News. They are one of the most innovative companies in the world, having created everything from AdSense and YouTube to Google Maps and Gmail.
At Teach for America Wendy Kopp is achieving her BHAG by building systems, building the organization, building a way to teach, building culture, recruiting. The list goes on and on.
The driving element of a BHAG is willingness to completely change your mindset and commit to doing something differently from the way you have been doing it. The power of the BHAG is that it gets you out of thinking too small. Visited times, 1 visits today.
So time frames extend to where you are no longer managing for the quarter but for the quarter century. It took a lot of guts for a single man to make such a big hairy audacious goal, but that's exactly what it takes for innovation to occur. I spent the last couple of days with Tommy Caldwell, the greatest rock climber of our generation.
It can take a long time weeks, months, even years to identify a goal that is important enough to you to qualify it as a BHAG. They are always bettering it. The Starbucks BHAG is about world-class brand-building — at the heart of their strategy and values, not number of stores or revenue targets.
A BHAG helps you build a great company.
The driving element of a BHAG is willingness to completely change your mindset and commit to doing something differently from the way you have been doing it. We have a number of tools to help you determine whether you have a good BHAG.
BHAG is a concept developed in the book Built to Last. A BHAG (pronounced “Bee Hag,” short for "Big Hairy Audacious Goal") is a powerful way to stimulate progress.
You start with five Big Hairy Audacious Goals (I think original credit goes to Seth Godin for this term, but correct me if I’m wrong) for the year. BHAGs are challenging, but not impossible. BHAGs are challenging, but not impossible. Given their effectiveness, they are perhaps the most underutilized—and most promising—devices that executives can use to achieve their big, hairy, audacious goals, or BHAGs.
(For more on BHAGs. Join Todd Dewett for an in-depth discussion in this video, Developing goals and exploring Big Hairy Audacious Goals (BHAGs), part of. A Big Hairy Audacious Goal is a strategic business goal that is designed to focus an entire organization on an audacious medium- to long-term goal that will carry it toward a visionary future.
Jim Collins and Jerry Porras first coined the term BHAG (Big Hairy Audacious Goal) in their book entitled Built to Last: Successful Habits of Visionary Companies.
They describe a visionary BHAG as a year compelling goal that stretches your company to achieve greatness.Understanding the idea behind the big hairy audacious goals bhags